Mitchells & Butlers


A design team walks into a bar

36 venues, 36 identity rebrands

The name behind the names you know, Mitchells and Butlers have an impressive portfolio full of the UK’s best-loved pubs and restaurants.

So when they asked us to create new identities for 36 of them, we were happy to oblige. Call it a labour of love, but wetting our whistles at 36 different pubs was an essential part of the process; working with staff and patrons to gain a deeper understanding of the unique characteristics and heritage of each venue.

It was that deeper understanding that enabled us to capture each pub’s personality with fresh design to produce striking, meaningful and memorable identities that continue to put these venues at the heart of their communities.