Smith & Nephew

Fine print

When Smith & Nephew launched an advertising campaign to celebrate the invaluable work done by healthcare professionals throughout the UK, our job was to produce a punchy campaign brochure – an easily accessible reference tool for clients and employees alike.

Complementing established brand values with our own design, our flipbook-style factsheets sat alongside stunning campaign photography produced by Landor Associates in order to reinforce the campaign’s strong visual impact.

It was our long-established printing expertise that enabled us to take an innovative and hands-on approach to the final production, with a heavy-papered, high specification, flawless print.