Come rain or shine
Whatever the weather, the time of year or the presence of leaves on the track, St Pancras International is busy. With over 40 million visitors passing through the station annually, campaign messaging and its visual impact has to be strong, effective and complementary to the stunning spaces within the station.
St Pancras International is one of London’s most impressive building structures and public spaces. But what makes it really stand out is the unique intersection between travel, retail, community and heritage that it embodies.
It hosts two major seasonal advertising campaigns each year, as well as many partner and event based campaigns. Around recent festive and summer campaigns, Handstand has crafted a series of designs that capture the spirit the season with strong retail and consumer calls to action.
And we’re very proud to have been the creative team that has put St. Pancras International at the retail and cultural heart of London.