Cleaner thinking

Our brief

The Big Positive Weekend is an innovative sustainability roadshow, created by Hammerson, staged in nine of their retail centres across the UK. With a passing footfall of over a quarter of a million shoppers over the 9 week programme, it calls the public to action over many sustainability issues, such as energy consumption, environmental sustainability, transportation and domestic product usage.

Our brief continually evolved as did the event’s content and visual impact, to fit around locations, partners and the activities being showcased. At the heart of the brief was the following:

  • To present sustainability themes in an educational, interactive and memorable way.
  • To work alongside Hammerson’s headline partners and their brands, such as Nationwide, e-On, Sealife, somewhereto_, Renault, plus numerous high street brands and their sustainably-aligned products, to create engaging messaging and lead behavioural change towards sustainability.

What we did

Handstand closely partnered the inspirational Donna McKitterick, the programme creator (director, thinker, conceptualist, organiser…..etc) on all delivery stages of the event. Promotional artwork and design for digital and printed promo assets, event spaces and concepts – the hubs and zones within the actual space that the event occupies within each retail centre. We developed content, copy, messaging, calls to action and all points of outreach to the public within the Big Positive Weeeknd’s experience. And we’re immensely proud to have been at the heart of the project’s creation and delivery.