Unlocking the brand – by playing with it

Brand gamification, if we can conjugate it as such, has been very much the go-to activity with some of Handstand’s clients in 2018.

Corporate brands are always seeking alternative routes to consciousness. One way in which we’ve been helping clients in the insurance sector to achieve this has been to create gaming experiences based around their brands and services. These have been used to support brand launches, product campaigns and event marketing, by engaging clients and employees alike in quick, fun and informative game play.

We’ve repackaged pacman, put global products into a virtual reality format and have built brand logos before the players’ eyes in interactive slide puzzles. It’s selling the brand, but without the hard sell. Intuitively and with a smile on everyone’s faces.