We’ve just completed a series of posters for The Big Positive Weekend Roadshow. Hammy, the friendly and always-up-to-something mascot, became such part of this design that he almost got a job in our studio!
There are so many wonderful things to say about this sustainability event – and this proved to be the main challenge to create information and visual hierarchy. We aspired to demonstrate a sense of journey and anticipation for a great event coming to town – an exciting experience for big and small.
The poster’s graphical elements of the tree, Hammy raising the logo, and the bunting are now being used across other collateral material such as the web banners, social media ads, digital photo frames and ‘pledgeometer’.