We’ve recently been given an exciting task of creating a new visual style for Fight Film Theft (FFT). The brief requirements included a logo design, a new colour palette and a website refresh. A well-rounded, complex assignment to show off our skills!
In response, we’ve put together a fresh and flexible colour palette that makes the brand current, with enough contrast to work a treat on marketing collateral. The logo consists of shapes based on the Fight Film Theft acronym, sharp and authoritative but balanced with slightly rounded edges.